5/31/2023 0 Comments Pinterest search by photo![]() "We’re trying to decode that language and give you a better vocabulary with which to speak.” ![]() “Consumers are increasingly communicating using images rather than words," says Gupta. ![]() The prediction engine will even adjust itself to the peculiarities of a particular group of Pinterest or Instagram followers. This is a peculiarity of Pinterest, Gupta says: The service tries to rescale or otherwise adapt images that fall outside of this range, making them look bad.Įventually, Gupta believes, companies like Curalate will be able to predict image performance as soon as a photo is uploaded, based on past results. Portrait style: Images did best in a vertical orientation with an aspect ration between 2:3 and 4:5. A similar dynamic holds true for brightness very light and very dark images are, generally speaking, repinned one-twentieth as often as images with medium lightness. Images with 50 percent color saturation got repinned four times as often as images with 100 percent saturation, and 10 times as often as totally desaturated (black and white) images. Moderate light and color: Performance falls off at the extremes. Lots of red: Predominantly red or orange images get twice the repins of predominately blue images. Hence the strong pink, light green, dark green, red, and gray patches in Deen’s photo above. Multiple colors: Images with multiple dominant colors garner more than three times the replies as images with just one.
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